Ezine Issue June 27, 2005
ARTIST SHOWCASE
A few years ago when Chicago born author, Sarah Elizabeth Rose, learned that she shared a common ancestor with Ernest Hemingway, and that she also
shared common ancestors with Elizabeth Barrett Browning, Laura Elizabeth Ingalls, and Jane Austen, she finally understood why she had always felt a tremendous urge to write.
Read more
| ARTICLES |
A lot of great ideas happen when two or more other ideas collide to form something completely new.
Think of this like those old chemistry movies we used to watch in school. You had all of those atoms floating around and when two collided -- bam! A chemical reaction. Maybe something new was created. Maybe something
exploded. Or maybe it all fizzled out and nothing happened.
A small-business owner is someone who runs his own company, but a small business owner is always a shrimp!
Along with incredible conveniences, email communications come with a major pitfall: People are getting careless about their writing. Is this the end of the world? No. In casual communication, a few misspellings and grammatical gaffes are no big deal.
Search engines are no longer content with being contained to the web. They want your desktop, too. If you've always wanted the power of a search engine inside your computer, desktop search applications were made just for you.
I believe in the source we refer to as 'God.' This is the powerful Universal Energy from which all that is manifests. This energy is always there and is available to all. My God is the same as your God and everybody else's God. However, we still try to categorize and define that energy in different ways, depending upon our belief system and religious orientation.
THIS WEEK'S THEMATIC SELECTION
Editor's Note:
Theme this issue -- Don't miss out on the chance to use ingenuity to enhance profit AND visibility . . . which usually enhances profit!
For the past few years I've been tearing up old books and magazines, and selling them on eBay. Other people's "rubbish" is earning me $20 a time - sometimes a great deal more - every single day!
It's an easy business and items other people throw away can attract fierce bidding and incredible profits for me and other lucky sellers.
It was hard enough to invent the wheel, so why would you want to try and
re-invent it?
Some companies spend thousands of dollars in market research and development
trying to figure out the best way to reach their market.
They've come up with killer concepts and can't-miss techniques.
Most marketing strategies are about being in motion. Have a plan, be proactive, and take the necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part is your company's internal perception.
| ALL ABOUT THE BUSINESS |
If you're an entrepreneur responsible for your own small business marketing, there's a marketing method you should avoid at all costs, which I've coined the bulldog effect for reasons you will understand shortly. Keep reading to find out if you're guilty of using this technique in your own marketing and learn how to fix it.
A very popular method of marketing ezines and newsletters is by making them viral. If your newsletter contains information of value, such as tips, hints, news or tutorials, you'll find that subscribers will forward it on to others.
Meet Linda Alexander
Multi-cultural Linda Alexander has lupus. She has written about porn stars, Messianic Jews, and novels of good and evil, and appeared on the Oprah show. Her print credits -- newspapers, magazines, and newsletters -- include The Washington Times and Soap Opera Update, and interviews with Jim Varney, Robert Stack, Linda Dano, Michael Zaslow, Gary Puckett, and Tiny Tim. In Linda's personal and business worlds, anything can happen. It does, and she writes about it. Website: www.lindajalexander.net
posted by Lani at 9:06 AM
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